MARITEZ’s Sanashii Launches Her Own Agency “SHIIVER” After Terminating Solo Contract with BSR Entertainment

On March 12, 2025, MARITEZ’s Sanashii surprised fans with a groundbreaking announcement—she has officially terminated her solo contract with BSR Entertainment and launched her own independent agency, SHIIVER. The newly founded company will handle her solo music, modeling, and brand promotions, allowing her to take full creative control over her individual career.

Despite this major career shift, Sanashii assured fans that she remains an active member of MARITEZ and will continue to participate in all group activities, including their upcoming album release on March 14, 2025, and their first-ever world tour beginning in April.

Sanashii’s decision marks a significant turning point in her career and highlights a growing trend of independence among MARITEZ members, following Yelle’s appointment as CEO of LYNX Entertainment (formerly MASCARA Entertainment). This move has sparked widespread discussion in the industry about idol-led agencies and the increasing power of artists in shaping their own careers.

SANASHII’S OFFICIAL STATEMENT: “A NEW CHAPTER BEGINS”

Shortly after the news was made public, Sanashii personally addressed fans through an official social media post and a statement released via SHIIVER, where she expressed her thoughts on this new journey and her gratitude to those who supported her.

> “Hello, everyone! This is Sanashii. I have something very important to share with you today. After a long period of reflection, I have decided to part ways with BSR Entertainment regarding my solo career. This decision was not made lightly, as BSR has been my home since debut, and I am truly grateful for everything they have done for me.”

She continued by announcing her new company:

> “From now on, I will be handling my solo and modeling career through my own agency, SHIIVER. This is a big step for me, and while it comes with challenges, I am excited to create and explore new possibilities with full creative freedom. SHIIVER is not just a company—it is my vision for the future, and I can’t wait to share what’s coming next with all of you.”

Reassuring MARITEZ fans (CHIZMISS) that her departure from BSR’s solo division would not affect her role in the group, she stated:

> “To my beloved CHIZMISS, please don’t worry! I will continue to promote as a member of MARITEZ, and I am fully committed to our upcoming comeback and world tour. This new chapter does not mean leaving behind what I love—it just means growing in a new way.”

Sanashii concluded her statement by thanking her members, staff, and fans, and asked for their continued support as she embarks on this journey.

WHAT IS SHIIVER? SANASHII’S VISION FOR HER SOLO CAREER

Sanashii’s new agency, SHIIVER, will serve as her exclusive management company for solo music, fashion, and personal branding. While she has yet to reveal specific projects, industry insiders believe SHIIVER will focus on:

Solo Music Promotions – Releasing and managing her own music without label restrictions.

Modeling and Brand Endorsements – Expanding into the high fashion industry, working with top designers and brands.

Creative Production – Producing her own content, videos, and artistic collaborations.

Talent & Business Expansion – There is speculation that SHIIVER may grow into an agency representing other artists in the future.

Fans believe the name SHIIVER reflects Sanashii’s bold and dynamic image, possibly hinting at edgy, powerful artistic projects ahead.

THE RISE OF MARITEZ MEMBERS AS INDUSTRY LEADERS

Sanashii’s decision to create her own agency follows in the footsteps of Yelle, who earlier this year was named CEO of LYNX Entertainment (formerly MASCARA Entertainment). Yelle’s leadership transformation and Sanashii’s entrepreneurial move have sparked conversations about the evolution of idols into business moguls.

With two MARITEZ members now leading their own companies, speculation has begun on whether other members will follow a similar path in the future. Many industry professionals see this shift as a sign that modern K-pop idols are taking more control over their careers, rather than relying solely on traditional entertainment companies.

INDUSTRY AND FAN REACTIONS TO SANASHII’S MOVE

As soon as the news broke, social media platforms exploded with reactions from fans, industry insiders, and media outlets.

Fan Reactions

Many CHIZMISS took to Twitter/X, Instagram, and online forums to share their excitement and support for Sanashii:

> “Sanashii is a boss!! She’s building her own empire while still being in MARITEZ. SHIIVER is going to be HUGE!”

“First Yelle becomes a CEO, now Sanashii starts her own agency… MARITEZ members are literally running the industry.”

“I just KNOW that SHIIVER is gonna be iconic. Sanashii’s fashion and music style is so unique, this is her chance to shine even more!”

Industry Opinions

Several industry professionals and journalists have weighed in on Sanashii’s decision:

"This is a smart move. Sanashii has already built a strong personal brand in both music and fashion. SHIIVER gives her the freedom to expand on her own terms." – Entertainment Analyst

"More idols should consider establishing their own agencies. The K-pop industry is changing, and we’re seeing artists take control of their own futures rather than being completely dependent on big companies." – Music Producer

"With SHIIVER’s launch and MARITEZ’s upcoming world tour, this group is proving they’re not just idols—they’re industry pioneers." – K-pop Journalist

MARITEZ’s UPCOMING ALBUM & FIRST WORLD TOUR

Despite Sanashii’s solo career shift, MARITEZ is moving full speed ahead with their highly anticipated comeback on March 14, 2025. Their upcoming album is expected to showcase a bold and fresh concept, continuing the group's evolution in the music industry.

Additionally, MARITEZ is set to embark on their first-ever world tour in April 2025, with stops in major cities across Asia, North America, Europe, South America, and Australia. This marks a monumental moment in the group’s career as they take their music and performances to a global audience.

WHAT’S NEXT FOR SANASHII AND MARITEZ?

With Sanashii launching SHIIVER, Yelle leading LYNX Entertainment, and MARITEZ preparing for a comeback and world tour, 2025 is shaping up to be a defining year for both the group and its individual members.

As fans eagerly wait for SHIIVER’s first official projects, one thing is certain—Sanashii is ready to take her career to the next level, on her own terms. Whether through music, fashion, or business, she is proving to be a force to be reckoned with in the entertainment industry.

Stay tuned for more updates on Sanashii, SHIIVER, MARITEZ’s comeback, and their first world tour!